Mobile Friendly Label in SERPS

Posted on November 21, 2014 under SEO

I just spotted this label in the organic SERPS while browsing on a mobile.

Notice the ‘mobile friendly’ label beside websites in the screenshot below.

mobile friendly label in Google search results

Google may be increasingly turning up the dial on sites it deems mobile friendly, and this will no doubt become a stronger ranking factor.

Click thru rates on sites given the ‘mobile friendly’ label will also doubt improve.

More information can be found at Google’s blog, and there’s a testing tool with feedback on the improvements your site may need to make.

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Is Google Indexing your Attachment Pages

Posted on November 16, 2014 under SEO

I noticed that WordPress was creating alot of attachment pages for every image that was being uploaded or inserted into a page/post.

These pages either took the format;

a) website.com/attachment_id?2734
b) website.com/category/image-name/

Google was indexing all of these attachment pages.

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How to know if you’ve been hit by Google Penguin

Posted on October 20, 2014 under SEO

If you have problems sleeping at night, and every morning are checking rankings to see if today’s the day that your business gets wiped off the face of the earth then maybe Penguin 3 has caught up with you.

This advice is probably of no value to you, as you’ll no doubt already know the devastating news.

If you’re a business owner that’s in the dark and maybe oblivious to the strategies employed by your SEO team then here’s a couple of quick ways to check.

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Google Can I have my Content Back?

Posted on October 18, 2014 under SEO

Check out this screenshot below, not sure I’d like Google scraping content from my sites and displaying the content as their own.

google scraping content

Couldn’t we have a meta element NO SCRAPING content!?

There’s a feedback button at the bottom, to allow you to add your disapproval.

[update] Here’s another one I found ‘how to delete a tweet’

how-to-delete-a-tweet

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Update a Meta Description Snippet in Google

Posted on October 18, 2014 under SEO

How long does it take to update a meta description snippet in Google?

Google suggests that this takes usually less than 24 hours using their Fetch and Submit to Index tool provided by Google Webmaster Tools.

A recent test I did on a small buiness website took 36 hours to flush out an unwanted homepage meta description.

Removing URLs from the index took less than an hour.

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Gumtree Appearing for Web Design SERPS

Posted on September 20, 2014 under SEO

This is interesting for those of us who like to study the SERPS.

For the first time Gumtree is on the first page of Google SERPS for ‘web design Belfast’. I’ve checked this over the last couple of weeks and http://www.gumtree.com/website-design-services/belfast appears at number 6 in Google (see the screenshot below).

gumtree web design SERPS

Google stopped showing Places listings for ‘Web Design’ terms along time ago, though maybe the effect of Google Pigeon is to have boosted directories such as Gumtree in the Organic search results as well.

I’ve also noticed that one of my own directories Graphic Design Belfast is no1 in Google for ‘Graphic Design Belfast’.

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The Best Ways to Optimise for Mobile Search

Posted on September 2, 2014 under PPC, SEO

Without a mobile strategy, you’ll be left behind. According to Search Engine Journal 1 in 4 searches is being made on a mobile device, though from a quick look over in analytics this varies considerably from site to site and market to market. Nevertheless, how should you capitalise on the ever increasing popularity of mobile search?

Everyone owns a mobile device nowadays, and many of you reading this will be doing so on a phone or on a tablet; for some, a tablet may be your first choice device for browsing the web, communicating, absorbing online video, reading for pleasure, or any online activity. We’ve truly gone mobile mad. Why? Convenience, practicality, and usability.

Now, 91% of everyone currently on the earth owns a mobile phone, and 72% of tablet users are making purchases online on their tablets on a regular basis (according to research by AF-Studio.pl and Super Monitoring).

Who’s doing it?

So, while mobile is booming, what is your company doing to incorporate mobile into your marketing?

If you’re still failing to integrate mobile into your marketing, you are ignoring a significant portion of the market that your competitors will be snatching up.

Almost 50% of all enterprises include defined mobile strategies as part of their marketing plan. 81% have said that mobiles have affected how they run things on a fundamental level.

Also in this study, Conducted by IBM, 90% of enterprises aim to engage with their audience, inform customers, employees, and grow their business by optimising their mobile experience as part of their overall marketing strategy.

There are no excuses to put it off any longer as there are many easy and affordable ways to optimise for mobile search, available to businesses with any marketing budget. Whether you’re already considering mobile in your strategies or not, the following tips will make sure you’re optimising effectively in the mobile environment.

Let’s go!
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Is eBay dominating your Google Shopping Ads

Posted on August 18, 2014 under PPC

Below are two screenshots showing a comparison of last year compared to this year. This year for Shopping Ads it’s almost all eBay. In this market eBay is aggressively bidding on all the shopping ads and those businesses that are just running Google Adwords without an eBay strategy are getting significantly less traffic than last year.

2014

google shopping for wine labels 2014

2013

organic-with-pla-centre

What is noticeable having looked at the products on eBay, and the ones that are showing up in the Ads, is that they are much cheaper to buy (particularly as a single item, though if you buy multiple labels they may not be), and certainly of poorer quality.

With eBay swamping some Shopping Ads if you’re not selling through eBay, then it might be time to reconsider.

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Referral Spam in Google Analytics

Posted on August 13, 2014 under analytics, SEO

This is quite annoying, every Google Analytics account I look in has referral spam from Kambasoft.com, Semalt.com, youtube-downloader.savetubevideo.com and one or two others.

Log into your Google Analytics account, if you’re running the universal ‘analytics.js‘ version of Google’s tracking code click on ‘Admin > Property > Tracking Info > Referral Exclusion List’
Google Analytics Referal Exclusion List
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Common Google SEO Myths Dispelled

Posted on July 27, 2014 under SEO

Not everything you read about SEO is gospel truth, far from it. There’s so much information on blogs and forums that clearly isn’t true or is written with an agenda. Below are my SEO Myths based on working on personal and client projects.

1. Rankings Don’t Matter

I’ve seen this quite a lot over the last number of years, it tends to go along the lines of ‘rankings don’t matter, it’s conversions that are all important‘.

Surely higher rankings with a better conversion rate is the target?
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Michael Wall

Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 225729 or use the contact form.

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