The Best Ways to Optimise for Mobile Search

Posted on September 2, 2014 under PPC, SEO

Without a mobile strategy, you’ll be left behind. According to Search Engine Journal 1 in 4 searches is being made on a mobile device, though from a quick look over in analytics this varies considerably from site to site and market to market. Nevertheless, how should you capitalise on the ever increasing popularity of mobile search?

Everyone owns a mobile device nowadays, and many of you reading this will be doing so on a phone or on a tablet; for some, a tablet may be your first choice device for browsing the web, communicating, absorbing online video, reading for pleasure, or any online activity. We’ve truly gone mobile mad. Why? Convenience, practicality, and usability.

Now, 91% of everyone currently on the earth owns a mobile phone, and 72% of tablet users are making purchases online on their tablets on a regular basis (according to research by AF-Studio.pl and Super Monitoring).

Who’s doing it?

So, while mobile is booming, what is your company doing to incorporate mobile into your marketing?

If you’re still failing to integrate mobile into your marketing, you are ignoring a significant portion of the market that your competitors will be snatching up.

Almost 50% of all enterprises include defined mobile strategies as part of their marketing plan. 81% have said that mobiles have affected how they run things on a fundamental level.

Also in this study, Conducted by IBM, 90% of enterprises aim to engage with their audience, inform customers, employees, and grow their business by optimising their mobile experience as part of their overall marketing strategy.

There are no excuses to put it off any longer as there are many easy and affordable ways to optimise for mobile search, available to businesses with any marketing budget. Whether you’re already considering mobile in your strategies or not, the following tips will make sure you’re optimising effectively in the mobile environment.

Let’s go!
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Is eBay dominating your Google Shopping Ads

Posted on August 18, 2014 under PPC

Below are two screenshots showing a comparison of last year compared to this year. This year for Shopping Ads it’s almost all eBay. In this market eBay is aggressively bidding on all the shopping ads and those businesses that are just running Google Adwords without an eBay strategy are getting significantly less traffic than last year.

2014

google shopping for wine labels 2014

2013

organic-with-pla-centre

What is noticeable having looked at the products on eBay, and the ones that are showing up in the Ads, is that they are much cheaper to buy (particularly as a single item, though if you buy multiple labels they may not be), and certainly of poorer quality.

With eBay swamping some Shopping Ads if you’re not selling through eBay, then it might be time to reconsider.

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Referral Spam in Google Analytics

Posted on August 13, 2014 under analytics, SEO

This is quite annoying, every Google Analytics account I look in has referral spam from Kambasoft.com, Semalt.com, youtube-downloader.savetubevideo.com and one or two others.

Log into your Google Analytics account, if you’re running the universal ‘analytics.js‘ version of Google’s tracking code click on ‘Admin > Property > Tracking Info > Referral Exclusion List’
Google Analytics Referal Exclusion List
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Common Google SEO Myths Dispelled

Posted on July 27, 2014 under SEO

Not everything you read about SEO is gospel truth, far from it. There’s so much information on blogs and forums that clearly isn’t true or is written with an agenda. Below are my SEO Myths based on working on personal and client projects.

1. Rankings Don’t Matter

I’ve seen this quite a lot over the last number of years, it tends to go along the lines of ‘rankings don’t matter, it’s conversions that are all important‘.

Surely higher rankings with a better conversion rate is the target?
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How Webmaster Tools Can Help Small Businesses

Posted on July 21, 2014 under SEO

Linking Google Webmaster Tools with your website is an absolute must. Aside from the software being free, other perks include the ability for webmasters and site owners to ensure that they’re running a healthy and well optimised website.

If you’re a small business on a budget, Webmaster Tools offers the same value and more as other commercial SEO tools – but you just need to know what to do with the data in your interface to make the most of it.

In this article, I’m going to highlight the most important characteristics of Webmaster Tools that will benefit the small business.
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Damaging SEO Mistakes in 2014

Posted on June 5, 2014 under SEO

The practice of SEO (Search Engine Optimisation) has been in a state of flux in recent years. The main catalysts were a number of Google’s algorithmic updates, including Penguin and Panda. Both of these updates penalised websites for attempting to manipulate Google’s search results through spammy techniques.

keywords associated with seo

Penguin, which was first rolled out in 2012, penalised sites for over-optimisation and attacked a number of web-spam tactics such as keyword stuffing and overuse of keyword rich text backlinks. The first Penguin roll-out was estimated to have affected 3.1% of English queries and had a considerable effect on many business websites, transforming many page 1’s overnight, and no doubt crippling many businesses that had relied too heavily on Google’s traffic.

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Make Sure You Aren’t Blocking Google

Posted on May 11, 2014 under SEO

Just a quick blog post, unfortunately with another cautionary tale.

Always make sure that your site isn’t stopping Google from indexing it’s pages. This tends to happen when a site has been redeveloped and the restricing code is left in when the development site is moved over to the live site. It’s not uncommon, but usually spotted very quickly, or atleast in most cases it should be.

Last week I was with a company that were unaware that their site had a robots.txt file with the code disallowing Google from indexing ALL the content on their pages. Oops!
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Failed Google Reconsideration Request

Posted on January 23, 2014 under SEO

Ok, takeaways from a failed reconsideration request.

Failed Google Reconsideration Request

  1. All the sample links highlighted in the message are links that Google mentions in the Google Webmaster Tools ‘Download Latest’ spreadsheet. This seems to confirm what John Mueller has stated that going through
    the listed link profile in Google Webmaster Tools before submitting a reconsideration
    request would be enough in most cases.
  2. Took around 4 weeks for a reply from the reconsideration reply, and that’s over the busy holiday period.
  3. 2 are article marketing directories, with keyword rich anchor texts. These links were overlooked and should have been in the original submission.
  4. Google has little tolerance. The vast majority of these website links had been removed or disavowed at considerable time and expense, and removing links didn’t just rely on the limited links in GWT though as stated above this may be enough. Other software such as Majestic SEO was used to identify the link profile.
  5. Google’s Feedback certainly helps.
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A Review of Google Search

Posted on December 27, 2013 under SEO

Here’s a quick review of some (obviously not all) important events over the last couple of years, and the odd link with advice. If there’s anything you think I should have covered then please add them in the comments section.

2011 & 2012 – Google Strikes Back

Following on from 2011 and the release of Panda, 2012 was certainly a turbulent year in search. The Penguin & Top Heavy updates caused mayhem and caused huge traffic drops to those affected sites.

April 2012 saw Google release Penguin that targeted over optimised websites with a heavy reliance on the similar keyword anchor text links, an over optimised structure and poor quality links.

The Top Heavy Alorigthm update of Jan 2012 affected sites with too many banner ads above the fold and little content. Monetizing websites with banner ads just got riskier.

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Free Google Adwords Vouchers

Posted on December 25, 2013 under PPC

As part of the Google Partners program, I now have 30 or so Google Adwords Vouchers. Spend £150 in the first month and get £150 worth of credit free on a new Adwords account. Just get in contact if you would like to use one. Vouchers last until the end of February.

Adwords-Voucher-150

Google were also kind enough to send a set of earphones, that was nice of them & they’ll come in handy.

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Michael Wall

Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 225729 or use the contact form.

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