Archive for December, 2013



A Review of Google Search

Posted on December 27, 2013 under SEO

Here’s a quick review of some (obviously not all) important events over the last couple of years, and the odd link with advice. If there’s anything you think I should have covered then please add them in the comments section.

2011 & 2012 – Google Strikes Back

Following on from 2011 and the release of Panda, 2012 was certainly a turbulent year in search. The Penguin & Top Heavy updates caused mayhem and caused huge traffic drops to those affected sites.

April 2012 saw Google release Penguin that targeted over optimised websites with a heavy reliance on the similar keyword anchor text links, an over optimised structure and poor quality links.

The Top Heavy Alorigthm update of Jan 2012 affected sites with too many banner ads above the fold and little content. Monetizing websites with banner ads just got riskier.

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Free Google Adwords Vouchers

Posted on December 25, 2013 under PPC

As part of the Google Partners program, I now have 30 or so Google Adwords Vouchers. Spend £150 in the first month and get £150 worth of credit free on a new Adwords account. Just get in contact if you would like to use one. Vouchers last until the end of February.

Adwords-Voucher-150

Google were also kind enough to send a set of earphones, that was nice of them & they’ll come in handy.

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Michael Wall

Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 225729 or use the contact form.

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