Damaging SEO Mistakes in 2014Posted on June 5, 2014 under SEO
The practice of SEO (Search Engine Optimisation) has been in a state of flux in recent years. The main catalysts were a number of Google’s algorithmic updates, including Penguin and Panda. Both of these updates penalised websites for attempting to manipulate Google’s search results through spammy techniques.
Penguin, which was first rolled out in 2012, penalised sites for over-optimisation and attacked a number of web-spam tactics such as keyword stuffing and overuse of keyword rich text backlinks. The first Penguin roll-out was estimated to have affected 3.1% of English queries and had a considerable effect on many business websites, transforming many page 1’s overnight, and no doubt crippling many businesses that had relied too heavily on Google’s traffic.