Is eBay dominating your Google Shopping AdsPosted on August 18, 2014 under PPC
Below are two screenshots showing a comparison of last year compared to this year. This year for Shopping Ads it’s almost all eBay. In this market eBay is aggressively bidding on all the shopping ads and those businesses that are just running Google Adwords without an eBay strategy are getting significantly less traffic than last year.
What is noticeable having looked at the products on eBay, and the ones that are showing up in the Ads, is that they are much cheaper to buy (particularly as a single item, though if you buy multiple labels they may not be), and certainly of poorer quality.
With eBay swamping some Shopping Ads if you’re not selling through eBay, then it might be time to reconsider.