Archive for August, 2014



Is eBay dominating your Google Shopping Ads

Posted on August 18, 2014 under PPC

Below are two screenshots showing a comparison of last year compared to this year. This year for Shopping Ads it’s almost all eBay. In this market eBay is aggressively bidding on all the shopping ads and those businesses that are just running Google Adwords without an eBay strategy are getting significantly less traffic than last year.

2014

google shopping for wine labels 2014

2013

organic-with-pla-centre

What is noticeable having looked at the products on eBay, and the ones that are showing up in the Ads, is that they are much cheaper to buy (particularly as a single item, though if you buy multiple labels they may not be), and certainly of poorer quality.

With eBay swamping some Shopping Ads if you’re not selling through eBay, then it might be time to reconsider.

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Referral Spam in Google Analytics

Posted on August 13, 2014 under analytics, SEO

This is quite annoying, every Google Analytics account I look in has referral spam from Kambasoft.com, Semalt.com, youtube-downloader.savetubevideo.com and one or two others.

Log into your Google Analytics account, if you’re running the universal ‘analytics.js‘ version of Google’s tracking code click on ‘Admin > Property > Tracking Info > Referral Exclusion List’
Google Analytics Referal Exclusion List
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Michael Wall

Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 225729 or use the contact form.

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