Archive for September, 2014



Gumtree Appearing for Web Design SERPS

Posted on September 20, 2014 under SEO

This is interesting for those of us who like to study the SERPS.

For the first time Gumtree is on the first page of Google SERPS for ‘web design Belfast’. I’ve checked this over the last couple of weeks and http://www.gumtree.com/website-design-services/belfast appears at number 6 in Google (see the screenshot below).

gumtree web design SERPS

Google stopped showing Places listings for ‘Web Design’ terms along time ago, though maybe the effect of Google Pigeon is to have boosted directories such as Gumtree in the Organic search results as well.

I’ve also noticed that one of my own directories Graphic Design Belfast is no1 in Google for ‘Graphic Design Belfast’.

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The Best Ways to Optimise for Mobile Search

Posted on September 2, 2014 under PPC, SEO

Without a mobile strategy, you’ll be left behind. According to Search Engine Journal 1 in 4 searches is being made on a mobile device, though from a quick look over in analytics this varies considerably from site to site and market to market. Nevertheless, how should you capitalise on the ever increasing popularity of mobile search?

Everyone owns a mobile device nowadays, and many of you reading this will be doing so on a phone or on a tablet; for some, a tablet may be your first choice device for browsing the web, communicating, absorbing online video, reading for pleasure, or any online activity. We’ve truly gone mobile mad. Why? Convenience, practicality, and usability.

Now, 91% of everyone currently on the earth owns a mobile phone, and 72% of tablet users are making purchases online on their tablets on a regular basis (according to research by AF-Studio.pl and Super Monitoring).

Who’s doing it?

So, while mobile is booming, what is your company doing to incorporate mobile into your marketing?

If you’re still failing to integrate mobile into your marketing, you are ignoring a significant portion of the market that your competitors will be snatching up.

Almost 50% of all enterprises include defined mobile strategies as part of their marketing plan. 81% have said that mobiles have affected how they run things on a fundamental level.

Also in this study, Conducted by IBM, 90% of enterprises aim to engage with their audience, inform customers, employees, and grow their business by optimising their mobile experience as part of their overall marketing strategy.

There are no excuses to put it off any longer as there are many easy and affordable ways to optimise for mobile search, available to businesses with any marketing budget. Whether you’re already considering mobile in your strategies or not, the following tips will make sure you’re optimising effectively in the mobile environment.

Let’s go!
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Michael Wall

Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 225729 or use the contact form.

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