Google Adwords Mistakes Part 2Posted on August 21, 2015 under PPC
What seems like a very long time ago I wrote an article on my own AdWords mistakes. Most of them still apply. 7 or 8 years later here’s a follow up with a few more.
1. Limited by Budget
If you are running on a fairly small budget or your cost per click is high relative to your budget then the ‘Limited By Budget’ warning can be fairly common. Sometimes this is very difficult to work with, particularly if it’s a small client dipping their toes into Adwords and they aren’t prepared to up their budget. They usually have a low budget and a high cost per click.
If the daily budget is £10 per day and your clicks cost you £1, then when you get 10 clicks your ads will stop showing. If your budget runs out at 5pm then your ad no longer shows.