SEO Thoughts for February 2016Posted on January 30, 2016 under SEO
Some quick thoughts to kick off 2016.
Brands & Multiple Listings
Weren’t the days of Google showing 3 results for a website in the SERPS supposedly at an end? Obviously Not! The screenshot below clearly shows 3 listings for Gumtree. It’s annoying to see Gumtree doing so well when the pages are all littered with ads (Google hammered one of my sites for this) and the content similar on all 3 pages. This is an example of Google’s algo favouring a brand and over the last few years, I’ve seen this more and more. No matter how much SEO you do, Google still favours sites like Amazon, Gumtree and Ebay at the expense of smaller independent sites.