Archive for February, 2016



Google’s PPC v SEO War

Posted on February 28, 2016 under PPC, SEO

Last week saw Google remove the text ads from the right hand side of it’s desktop search results. The 8 ads that seemed glued to many search results and appeared on desktop search are no longer appearing.

An additional 4th ad may appear in the search results for ‘highly commercial queries’, something that Google’s been testing for a while. The 4th Ad can benefit from showing all the ad extensions, including site links, call outs and location extensions.

The screenshot below shows 4 ads at the top.
Google introduces a 4th Ad at the top in Google AdWords
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Google My Business Listings Scam

Posted on February 18, 2016 under SEO

Google My Business listings are Free. You can sign up here if you already don’t have one.

If you have someone manage them for you then fair enough you may have to pay a management fee.

However it appears there are companies cold calling claiming to have a ‘special relationship with Google’ and are attempting to charge for the privilege of maintaining and improving your listing, when it’s already there and in many cases performing pretty well.

For those that don’t know, below is a screenshot of what a Google My business listing looks like in the SERPS (Search Engine Ranking Positions).

Google my Business listing

Just ignore any companies that phone out of the blue, claim they have an association with Google, and if you don’t pay an annual subscription your Google My Business listing won’t be renewed.

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Michael Wall

Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 225729 or use the contact form.

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