Google AdWords mistakes you might not even know you’re makingPosted on December 8, 2016 under PPC, SEM
I’ve trained a lot of local companies in Google AdWords in recent months. Some of them come to me as total AdWords newbies that are doing it themselves. Others have paid an agency or freelancer to develop and manage their campaign.
No matter what level of experience, there are some common costly mistakes being made both by newbies and surprisingly by experienced agencies/freelancers – even, dare I say it, Google Specialists!
What are the Most Common & Costly AdWords Mistakes I see?
One of the biggest mistakes I see is blowing parts of the budget on totally irrelevant terms. This is easier to do than you think!
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