Michael Wall: Internet Marketing, SEO, Web Design and Web development

Believe it or believe it not, it’s fairly easily to kill your Search Engine Rankings albeit accidentally, and even the most experienced web masters do it.

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There’s no doubt that having a bunch of SEO Tools and plugins won’t make you an expert SEO. SEO is an ongoing, time consuming process of testing, more testing, and analysis and tools won’t make up for a lack of knowledge and inexperience.

Working on multiple sites and trying to do everthing manually just takes too much time, so below are some of the tools, websites and software I use to speed up the process and make life that little bit easier.

These tools concentrate more on the analysis side of things rather than the creativity side where software and tools are obviously lacking.
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Duplicate content can be a proper nightmare. The Canonical Link Element was introduced to help webmasters and site owners stop duplicate urls from getting indexed in Google.

Matt Cutt’s talks about the Canonical Link Element in the following video and blogged about it here.

So how does Google treat Canonical Mistakes?

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Google anounced the new dashboard back in June and now at last it looks like it’s been rolled out for the UK and Northern Ireland results.

If you haven’t signed up for a Local Business Account now’s the time to go ahead and do it. If you’ve already got an account log in and you’ll see a ‘view report’ link. Just click on the link and you’ll see the dashboard.

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According to an article on Wikipedia, Google won’t index a linked-to page from a nofollow link. So strictly speaking if a website isn’t indexed in Google and I make a comment on a nofollow blog that comment and nofollow link to my website shouldn’t cause my site to get indexed.
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Just how important is an attractive design and an easy to navigate layout to the success of your online business?

Well here’s a before and after case study that might just help you make your mind up. It’s only a short time frame comparison but it was significant so I thought I’d post it.
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Doon kindly requested if he could take me up on the free credit crunch offer and I was only to happy to take a look at his site and go through a list of recommendations. Thankfully he agreed to me listing my recommendations on the site.

Obviously it’s the building blocks rather than a very comprehensive report with all the trade secrets thrown in, but there are plenty of suggestions here for Doon to get to work on.

The site in question is www.kissweddingmovies.com
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Buy a domain name, build a website, promote your business online and get lots of new business through Google. Sounds relatively straightforward.

No doubt you and your webmaster have drawn up a checklist of things to do before going live with your website.

Well here’s one bit of cautionary advice that doesn’t crop up as much as it might. Make sure you check the history of your domain name.
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A client comes to me and says “I run a furniture business here on the Irish border. I’m actually thinking of registering a .ie, .uk and the .com, so that way I’ve covered every market, every search engine (google.ie, google.co.uk and google.com) and to save work load I’ll keep the content same on all sites.”
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I noticed that when I searched on Google for keyword terms related to a client’s website, the ‘10 pack’ results that appear when Google believes it’s a ‘local search’ were correctly showing the client’s website. When I did a few more searches on other relevant terms it would show the client’s name (spelt slightly differently with a spacing in the company title) with the same address but different telephone numbers, and a different website address.
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