A client comes to me and says “I run a furniture business here on the Irish border. I’m actually thinking of registering a .ie, .uk and the .com, so that way I’ve covered every market, every search engine (google.ie, google.co.uk and google.com) and to save work load I’ll keep the content same on all sites.”
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I noticed that when I searched on Google for keyword terms related to a client’s website, the ‘10 pack’ results that appear when Google believes it’s a ‘local search’ were correctly showing the client’s website. When I did a few more searches on other relevant terms it would show the client’s name (spelt slightly differently with a spacing in the company title) with the same address but different telephone numbers, and a different website address.
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Here’s a quick list of a few tools that got a mention during the sessions from day 3 of Search Engine Strategies 2009.
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Every other email I get sent is from an SEO company promising the earth. Every other telephone call seems to be from the same company. Every business forum has the ‘I run one site’ SEO expert posting do-it-yourself SEO tips, or the standard SEO company offering to promote your site for as little as £100.
No bloody wonder everyone is confused. I remember one of the first things my last client asked was, can anyone do SEO? Believe me, it’s harder and more time consuming than you might think especially in tougher markets.
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Google reckons the Belfast Telegraph website is harmful for your computer!
Pay Per Click isn’t the only relatively quick and easy way to get your business listed on Google. Google Maps offers every local business the opportunity to rank on Google without the cost of PPC and a search engine optimisation strategy.
The best thing about adding your site is that it’s absolutely free. Compared to a listing in Yell that recently cost £300 + VAT or an enhanced listing in 4NI it’s a must for any local Northern Ireland business so why not take advantage.
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If you’re a business website owner rather than a webmaster you’ve probably no idea on how to tell if your site has been optimised for Google.
I’ve tried to put together a few simple tests and indicators that any website owner can run to gauge if their site looks like it has an SEO friendly structure and to what extent it’s been promoted in the search engines.
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For a long long time one of my top sites was at number no1 on Yahoo, not a traffic driver in any sense but it’s interesting that since I submitted the site into the Yahoo Directory, the Yahoo search engine now takes the title from the Directory rather than the page title in the actual page.
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Interesting that if you now go to Google’s keyword suggestion tool and enter your keywords Google is showing the search term volume.
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I’ve never been one for using flash in websites even though I dabbled with it in it’s early days. Don’t get me wrong I would use it now for some effects and decoration, perhaps to give a wow factor, but I wouldn’t use it for a whole site or important aspects of the site including the navigation.
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Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.
Michael Wall is available for Internet Marketing and SEO work. Please call 02890 225729 or use the contact form.
