Michael Wall: Internet Marketing, SEO, Web Design and Web development

Every other email I get sent is from an SEO company promising the earth. Every other telephone call seems to be from the same company. Every business forum has the ‘I run one site’ SEO expert posting do-it-yourself SEO tips, or the standard SEO company offering to promote your site for as little as £100.

No bloody wonder everyone is confused. I remember one of the first things my last client asked was, can anyone do SEO? Believe me, it’s harder and more time consuming than you might think especially in tougher markets.
continue reading this post »

Google reckons the Belfast Telegraph website is harmful for your computer!

continue reading this post »

Pay Per Click isn’t the only relatively quick and easy way to get your business listed on Google. Google Maps offers every local business the opportunity to rank on Google without the cost of PPC and a search engine optimisation strategy.

The best thing about adding your site is that it’s absolutely free. Compared to a listing in Yell that recently cost £300 + VAT or an enhanced listing in 4NI it’s a must for any local Northern Ireland business so why not take advantage.
continue reading this post »

If you’re a business website owner rather than a webmaster you’ve probably no idea on how to tell if your site has been optimised for Google.

I’ve tried to put together a few simple tests and indicators that any website owner can run to gauge if their site looks like it has an SEO friendly structure and to what extent it’s been promoted in the search engines.
continue reading this post »

For a long long time one of my top sites was at number no1 on Yahoo, not a traffic driver in any sense but it’s interesting that since I submitted the site into the Yahoo Directory, the Yahoo search engine now takes the title from the Directory rather than the page title in the actual page.
continue reading this post »

Interesting that if you now go to Google’s keyword suggestion tool and enter your keywords Google is showing the search term volume.
continue reading this post »

I’ve never been one for using flash in websites even though I dabbled with it in it’s early days. Don’t get me wrong I would use it now for some effects and decoration, perhaps to give a wow factor, but I wouldn’t use it for a whole site or important aspects of the site including the navigation.
continue reading this post »

There’s no secret, it’s obvious and it has been for so many years. Online marketing and Search Engine Optimisation is big business and it can only get bigger and bigger. So if your company’s website is lagging down the rankings or nowhere to be seen in Google, isn’t it about time you got your slice of the pie?
continue reading this post »

In the last few days I’ve come across a number of Northern Ireland and Belfast internet companies that are offering to submit to the ‘top 10 search engines’ or ‘to over 400+ search engines every month’ as an SEO service. These companies should know better. If you’re on the look out for a web site for your business and you’re promised this or you see it in their company literature then take note!
continue reading this post »