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4NI listings

4NI appear to be now offering a sponsored link option. I’m not sure how they can justify this based on the already expensive cost to advertise on their site. I think it’s around £200 per year.

Must find out how much it is and post it.

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This entry was posted on Monday, March 12th, 2007 at 5:09 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

7 Responses to “4NI listings”

  1. Marc Says:
    April 12th, 2007 at 8:30 am

    Cost to register on 4NI.CO.UK is £120.

    4NI.co.uk is the largest site of its kind in Northern Ireland (ABCe Oct 2006 324K unique visitors and 1.25M page impressions per month)

    ONLINE ADVERTISING RATES & DATA

    Directory Listing
    Single category listing with address and contact details with hyperlink.
    Price £120 per annum
    SEARCH OPTIMISED LISTING
    Multiple category listing with embedded logo adjacent to company listing serving as a hyperlink, 1000 character search engine linked description fully enabling search facilities throughout the site.
    The description has a password and can be updated by the customer at any time, as often as required.
    Price £250 per annum
    CATEGORY SPONSORSHIP
    Category Sponsorship will guarantee your business a Top Three Position* in that category. This ensures maximum visibility of your listing. The category sponsorship will include Sponsored Link Logo and text or bullet points to further highlight your companies profile.
    Price Position 1 = £500, Position 2 = £400, and Position 3 = £300 per annum
    * On a first come first served basis and subject to availability, company must also have Search Engine Optimised listing in that category in order to sponsor.
    REVOLVING BUTTON AD
    Button Ad, 1 of 110 throughout the left and right hand sides of site, displayed 22 per page on 40 different sections comprising of 1000€™s of web pages.
    Rotated top to bottom and section to section.
    Depth x Width - 90pixels x 90pixels - 31.8mm x 31.8mm
    Price £240 per calendar month
    REVOLVING BANNER AD
    Banner Ad, displayed 2 per page, on 40 different sections comprising of 1000€™s of web pages. Rotated from top to bottom and section to section.
    Depth x Width - 60pixels x 468pixels - 21.2mm x 165.1mm
    Price £1000 per calendar month
    TOP EAR SPACE
    Animated Advert appearing on every page of the site, in the Top Left Hand Ear position. Depth x Width - 60pixels x 120pixels - 21.2mm x 42.4mm
    Price £3500 per calendar month
    NEWS SPONSORSHIP
    News Sponsorship will give your company branding of our News Column, along with 200pixels x 200pixels advert within news stories.
    A text link advert will also appear within the daily newsfeed sent out from 4NI
    (18.5K subscribers).

    News Column advert dimensions
    Depth x Width - 60pixels x 120pixels €“ 21.2mm x 42.4mm.

    Inline Advert dimensions
    Depth x Width - 200pixels x 200pixels €“ 70.7mm x 70.7mm
    Price £900 per calendar month
    Minimum contract for revolving banner and button ads is 3 months.
    Prices for shorter contract periods available upon application.

  2. Michael Says:
    April 16th, 2007 at 11:28 am

    Hi Marc,

    Thanks for clearly up the costs involved.

    A couple of questions does that mean in order to sponsor a category it costs £550 just to be in the 3rd position - as you need a Search Optimised Listing of £250 and the Category Sponsorship cost of £300?

    And do you get 2 listings in that category?

  3. Marc Says:
    April 16th, 2007 at 4:04 pm

    In answer to your questions-

    You can link a Category 3 sponsor to a Directory Listing cost £420.

    Yes you would have 2 listings.

    A couple of questions for yourself.

    Do you really think £120 is expensive to register on a Northern Ireland site with 324,000 unique users every month ?

    What are the alternatives ? how much traffic do they have ? are they ABCe Audited ?

    As far as the category sponsors goes it tends to be people already successfully advertising on the site trying to maximise their exposure and gain even better results.

  4. simon Says:
    July 27th, 2007 at 6:34 am

    There is a new Northern Ireland web directory http://www.nidirect.co.uk, which is free to list in.

    Thanks Simon

  5. Michael Says:
    July 27th, 2007 at 7:32 am

    Simon,

    Why don’t you tell us a little bit more about the site, yourselves,
    how you intend to promote it etc.

    Thanks,
    Michael.

  6. Andrew Millar Says:
    December 11th, 2007 at 11:31 am

    I’m wondering if anyone knows anything more about nidirect.co.uk? Is it run by nidrect.com
    My website has appeared on it (as far as I know without me asking) but with the wrong phone number listed.
    Also, my mobile number is listed for another company (ebrakes in Fermanagh) which I have no connection with!
    Other than a mail form on the site Simon seems to have no contact details.

    I run a web development business myself coincidentally

    Andrew Millar

  7. Michael Says:
    December 11th, 2007 at 5:03 pm

    Hi Andrew,

    I’ve come across your site on a few occasions.

    Sorry not too sure how to get in contact with Simon, try the contact form on his site again.

    Good luck,
    Michael.

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