Buy a domain name, build a website, promote your business online and get lots of new business through Google. Sounds relatively straightforward.
No doubt you and your webmaster have drawn up a checklist of things to do before going live with your website.
Well here’s one bit of cautionary advice that doesn’t crop up as much as it might. Make sure you check the history of your domain name.
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Here’s a few suggestions on how to market your business online. All these strategies might not suit your business but hopefully it’ll give you one or two ideas on how to strengthen your online profile and generate more business. Most of them should be fairly easy to understand.
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A client comes to me and says “I run a furniture business here on the Irish border. I’m actually thinking of registering a .ie, .uk and the .com, so that way I’ve covered every market, every search engine (google.ie, google.co.uk and google.com) and to save work load I’ll keep the content same on all sites.”
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I noticed that when I searched on Google for keyword terms related to a client’s website, the ‘10 pack’ results that appear when Google believes it’s a ‘local search’ were correctly showing the client’s website. When I did a few more searches on other relevant terms it would show the client’s name (spelt slightly differently with a spacing in the company title) with the same address but different telephone numbers, and a different website address.
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Here’s a quick list of a few tools that got a mention during the sessions from day 3 of Search Engine Strategies 2009.
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Every other email I get sent is from an SEO company promising the earth. Every other telephone call seems to be from the same company. Every business forum has the ‘I run one site’ SEO expert posting do-it-yourself SEO tips, or the standard SEO company offering to promote your site for as little as £100.
No bloody wonder everyone is confused. I remember one of the first things my last client asked was, can anyone do SEO? Believe me, it’s harder and more time consuming than you might think especially in tougher markets.
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Here’s a one time credit crunch offer for small to medium sized business in Belfast that have an underperforming website. I’m offering FREE consultation on the 1st three businesses that want their site reviewed.
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Google reckons the Belfast Telegraph website is harmful for your computer!
Search Engine Strategies 2009 – London kicks off on the 17-19th February so hopefully I’ll be attending on Thursday 18th, the 3rd day session and am really looking forward to it.
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During the middle of last year with the credit crunch in full swing the effect on web designers was arguably neglible, indeed most web designers and design agencies were busier than ever.
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Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.
Michael Wall is available for Internet Marketing and SEO work. Please call 02890 225729 or use the contact form.
