Comments on: Google Adwords Mistakes

By: Toiletroll

Toiletroll — Sat, 27 Sep 2008 19:00:42 +0000

Hi nice article. CTR is one of the least important factors for me while I use ad words. I have my conversions @ 48cents per conversion for very competitive terms. Conversion rate of 68% .. I only started SEO a month ago and I am having lots of success so far… So what I am trying to say is, I guess CTR varies depending on what you are using ad words for…

By: Michael

Michael — Thu, 18 Sep 2008 16:57:03 +0000

Hi Paul,

I know what the term was and it’s not indented, he also specfically mentioned the organics and PPC rather than an indented listing.

By: paul savage

paul savage — Thu, 18 Sep 2008 16:15:55 +0000

Michael,

This could be true, maybe for these ads you could put in your phone number in the Ad text, so people can contact you directly.

But I also think you might be thinking of the wrong situation . See the query results at the bottom [1]. This result shows two links from one website, so this is perhaps what your client saw.

cheers,
Paul

[1]http://www.google.ie/search?hl=en&q=car+parts+&btnG=Search&meta=

By: Michael

Michael — Thu, 18 Sep 2008 08:11:21 +0000

Hi Paul,

thanks for stopping by.

That’s interesting.

I think the double exposure can work very successfully, only last week I got a call from a company and the gentleman actually mentioned having 2 listings on the first page of Google as being one of the reasons he approached me.

By: paul savage

paul savage — Thu, 18 Sep 2008 07:40:57 +0000

Very good points Michael. Google AdWords really isn’t a do and forget about it type of process.

I would also monitor what organic traffic you are getting, and remove the ads from those keywords. There is no point bidding against yourself in the normal SERPs.

Paul

By: Paul Anthony

Paul Anthony — Fri, 12 Sep 2008 13:35:07 +0000

Very nice indeed ta.
Lanzarotte, just for a week with the other half. Beats Belfast Weather anyway.

By: Michael

Michael — Fri, 12 Sep 2008 07:15:34 +0000

Anywhere nice?

Adwords is a bit of a beast and takes alot of time even just learning the basics.

By: Paul Anthony

Paul Anthony — Thu, 11 Sep 2008 15:35:23 +0000

Sorry for the extreme delay in responding Michael, just back from the hols, and catching up around the web this week.

Currently I haven’t used Adwords, as I am managing to rank *ok* organically for the majority of the bits and pieces that I want – I have used it in the past, but unsucessfully, which in retrospect was down to inexperience. Maybe I’ll give it a shout in the next few days again, and see what it comes up with.

I have also toyed with using Adwords to bolster a linkbait campaign, which might end up being a considerably cheaper option in the long run.

By: Michael

Michael — Fri, 29 Aug 2008 06:40:50 +0000

Paul, in the last week I’ve had a look at 3 campaigns that had nearly all the mistakes that I listed, really poor campaign structure, all broad matched keywords with no negatives and every keyword with a poor quality score.

Learning Adwords isn’t a 2 day course.

Do you use Adwords yourself?

By: Paul Anthony

Paul Anthony — Sat, 23 Aug 2008 09:24:24 +0000

Michael, great post, unfortunately for alot of us, Adwords is a trial and error situation unless you know what you are doing, and its very easy to get carried away thinking that Adwords = immediate sales and conversions – which is why its worth throughly reading around it.