How to P-P-Pick Up a Penguin Penalty
I’m old enough to remember the classic P-P-Pick up a penguin ads, but Google’s Penguin Update hasn’t been funny for alot of webmasters and SEO’s.
Matt Cutts, head of Google’s web spam was kind enough to give a warning of an over optimisation penalty, (now dubbed the Penguin update). So when the update came on the 24th April it wasn’t a great surprise.
According to Google they ‘can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users’.
However it didn’t take a genuis to work out that exact match keyword rich domain names would be in the target line as they’ve been gamed so much.
Here’s a non comprehensive list of some characteristics of sites that I noticed that got penalised by the Google Penguin update.
1. Exact Match Keword Rich Domain names
2. Light weight to fairly light weight in terms of content with little content updates
3. Links where the majority of the anchor text is exactly the same as the page title & domain name and the links are easily attainable.
If your site has all three of these characteristics then you may have noticed and expected a drop, possibly a minus 50 penalty.
What to Do
The logical step to lift the algorithmic penalty would be to build a strong authority site centered around a content strategy. Easier said than done.