Schema Makes for Great SEO Results

Posted on May 3, 2020 under SEO

SEO has had a tough time over the years particularly with Google Ads increasingly dominating the SERPS.
Google will often throw a few scraps to keep the SEO community happy, Schema is one of those. I love the listings that you can generate using Schema. Here’s one that gets you excited as an SEO. What a listing!

FAQ Schema

There’s more details here on how to make your results standout using Schema

Our article on how we generated over 1 million pound for a client using Google Shopping is also live on the Codefixer website.




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2 Years Since the Last Post

Posted on March 28, 2020 under SEO

It’s been a while since I’ve posted here, over 2 years! Crazy how time flies.

The last 2 years have flown past. I’ve spent most of that time building an SEO & PPC team and putting systems in place at Codefixer. On top of that I’ve been running largely successful campaigns for clients and providing small group or 1-1 training courses on everything from Google Analytics to SEO.

In those 2 years I’ve learnt so much from others. Providing custom training courses has been a great opportunity to audit the websites of so many other businesses and get to spend time with other talented marketers. Building a team of search specialists who have made big contributions to client campaigns is hugely rewarding. Doing less day to day implementation work has also given me the opportunity to focus more on strategy.

When I first started doing SEO for my own sites, I wrote a lot. Over the years this has dried up. This year I’m hoping to post more often.

Here’s a few posts that we’ve added recently on Codefixer;

How to Fix Unwanted Sitelinks – written by the newest member of the Codefixer team, Ray.

How to Make your Search Results Stand Out with Schema Markup



Intro To SEO Training, Belfast | 21st February 2018

Posted on January 24, 2018 under SEO

Learn the basics of SEO in 2018 with a new date added to the Intro To SEO Training Course in Belfast.

Spaces are limited to 6 per training session.

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One Day Intro to SEO Training Course

Posted on November 10, 2017 under SEO

I’m running an introduction into SEO Training Course on 29th November at the Wellington Park Business Centre on the Malone Road.

Spaces are limited to 6 per training session.

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SEO Thoughts April 2017

Posted on April 8, 2017 under SEO

There’s been a lot of big moves recently in the world of SEO and I’ve been busy with all things Codefixer too. I’ve put together a quick roundup of my thoughts in the last few months.

DMOZ Shutting Down

As of 14th march 2017, DMOZ if officially closed for business. For those seasoned SEO campaigners like myself, this is an end of an era. It was set up back in June 1998 and was popular due to directory links from DMOZ carrying plenty of authority in terms of PageRank.

DMOZ Directory closed
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Why Using Yell for AdWords Should Come with a Health Risk

Posted on December 29, 2016 under PPC

Yell used to be one of the best options to advertise your business with back in the 80s and 90s with their Yellow Pages. The big yellow book was the first stop when people where looking for businesses.

The internet exploded out of the traps in the early 2000s and the Yellow Pages began to lose out to cheaper, measurable online marketing. They ‘adapted’ by realising they needed to move online with their own business directory They also started offering PPC (pay-per-click) advertising as a ‘service’ using Google AdWords.

This may seem like a natural progression for a company like Yell to offer online advertising listings – though it doesn’t mean they’re any good at it!
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Google AdWords mistakes you might not even know you’re making

Posted on December 8, 2016 under PPC, SEM

I’ve trained a lot of local companies in Google AdWords in recent months. Some of them come to me as total AdWords newbies that are doing it themselves. Others have paid an agency or freelancer to develop and manage their campaign.

No matter what level of experience, there are some common costly mistakes being made both by newbies and surprisingly by experienced agencies/freelancers – even, dare I say it, Google Specialists!

What are the Most Common & Costly AdWords Mistakes I see?

One of the biggest mistakes I see is blowing parts of the budget on totally irrelevant terms. This is easier to do than you think!
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Learninbound & the future of SEO

Posted on August 2, 2016 under SEO

If you’re involved in Digital Marketing and you haven’t been to Learninbound then you need to put this event in your diary. Learninbound is a super digitial marketing event. The calibre of last week’s speakers was remarkable. Larry Kim responsible for billions of pounds of Google AdWords spend was the highlight.

The line up included 3 speakers included Larry Kim, Backlinko and Joanna Lord. The venue was central dublin in a very cool venue (the Academy) with free bar, and the sound was excellent. DigitalDNA are you listening? Unfortunately/fortunately I was driving so took lots in and didn’t miss a word. Tickets prices were fairly reasonable.
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Summer SEO Thoughts 2016

Posted on July 14, 2016 under PPC, SEO

Some quick thoughts for summer 2016.

DigitalDNA Event

Last month Belfast welcomed the 4th DigitalDNA conference. Great to see digital buzzing in Belfast, with some excellent companies and knowledgeable speakers. Great also to meetup with people within the industry.

Although the event was a great success and I’m sure it’ll continue to go from strength to strength, there was some lessons to be learnt. Two of the talks that I attended, the Google talk and the Loudmouth Media talk you could bearly hear. The speakers were drown out, so well done the speakers as they carried on despite this.

Surprisingly the main hall with some of the big speakers didn’t appear to be as well attended as I would have thought. Maybe there’s a disconnect between some bigger companies and the small businesses that I’m guessing would have made up the majority of the attendees.

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Google Still Has Problems with Javascript

Posted on May 8, 2016 under SEO

SEO isn’t just about high rankings, boosting page rank, getting keyword anchor text links and it’s far from dead despite the onslaught of Google Ads. Site architecture which involves the crawling and indexing of pages isn’t the first thing that springs into a clients mind, though it’s importance for onsite SEO shouldn’t be overlooked.

Recently after another re-development and site migration I was asked to review a site that was experiencing problems. It won’t be the last site to experience a drop in traffic after a redesign, as poor site migrations seem to be standard practice. The client was able to spot an issue fairly quickly, not least because there was a drop in the conversions.

Google Analytics also showed a big drop in traffic year on year, and looking in Google Webmaster Tools there was a noticeable drop in the number of indexed. Some important pages weren’t being indexed.

drop in number of pages indexed in google
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Michael Wall

Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 923383 or use the contact form.

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