What to Ask an SEO Agency When Hiring Them

Posted on December 13, 2020 under SEO

How do you choose a good SEO agency? By asking the right questions.

There are a lot of good agencies with seasoned SEOs that have earned their stripes, however, unfortunately, as there’s no barrier to entry and anyone can set up an SEO agency or become an SEO there’s also a lot of poor performing agencies that’ll just take your money and deliver very little.

Read the full article for suggestions on questions we’d ask an SEO agency if we were going to hire them

 

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SEO is More Than Keywords

Posted on December 13, 2020 under SEO

Although keywords and keyword research is very important, SEO isn’t just about installing WordPress, installing the Yoast SEO Plugin, adding your focus keyword and if you get a green traffic light from Yoast then job done. All you’ll have to do now is sit back and wait for Google to crawl, index, and rank your site highly. That’s not how SEO works.

Read the full article below on why SEO is more than keywords.

SEO Isn’t Just About Keywords: Here’s Why! – Codefixer

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Schema Makes for Great SEO Results

Posted on May 3, 2020 under SEO

SEO has had a tough time over the years particularly with Google Ads increasingly dominating the SERPS.
Google will often throw a few scraps to keep the SEO community happy, Schema is one of those. I love the listings that you can generate using Schema. Here’s one that gets you excited as an SEO. What a listing!

FAQ Schema

There’s more details here on how to make your results standout using Schema

Our article on how we generated over 1 million pound for a client using Google Shopping is also live on the Codefixer website.

 

 

 

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2 Years Since the Last Post

Posted on March 28, 2020 under SEO

It’s been a while since I’ve posted here, over 2 years! Crazy how time flies.

The last 2 years have flown past. I’ve spent most of that time building an SEO & PPC team and putting systems in place at Codefixer. On top of that I’ve been running largely successful campaigns for clients and providing small group or 1-1 training courses on everything from Google Analytics to SEO.

In those 2 years I’ve learnt so much from others. Providing custom training courses has been a great opportunity to audit the websites of so many other businesses and get to spend time with other talented marketers. Building a team of search specialists who have made big contributions to client campaigns is hugely rewarding. Doing less day to day implementation work has also given me the opportunity to focus more on strategy.

When I first started doing SEO for my own sites, I wrote a lot. Over the years this has dried up. This year I’m hoping to post more often.

Here’s a few posts that we’ve added recently on Codefixer;

How to Fix Unwanted Sitelinks – written by the newest member of the Codefixer team, Ray.

How to Make your Search Results Stand Out with Schema Markup

 

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Intro To SEO Training, Belfast | 21st February 2018

Posted on January 24, 2018 under SEO

Learn the basics of SEO in 2018 with a new date added to the Intro To SEO Training Course in Belfast.

Spaces are limited to 6 per training session.

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One Day Intro to SEO Training Course

Posted on November 10, 2017 under SEO

I’m running an introduction into SEO Training Course on 29th November at the Wellington Park Business Centre on the Malone Road.

Spaces are limited to 6 per training session.

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SEO Thoughts April 2017

Posted on April 8, 2017 under SEO

There’s been a lot of big moves recently in the world of SEO and I’ve been busy with all things Codefixer too. I’ve put together a quick roundup of my thoughts in the last few months.

DMOZ Shutting Down

As of 14th march 2017, DMOZ if officially closed for business. For those seasoned SEO campaigners like myself, this is an end of an era. It was set up back in June 1998 and was popular due to directory links from DMOZ carrying plenty of authority in terms of PageRank.

DMOZ Directory closed
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Why Using Yell for AdWords Should Come with a Health Risk

Posted on December 29, 2016 under PPC

Yell used to be one of the best options to advertise your business with back in the 80s and 90s with their Yellow Pages. The big yellow book was the first stop when people where looking for businesses.

The internet exploded out of the traps in the early 2000s and the Yellow Pages began to lose out to cheaper, measurable online marketing. They ‘adapted’ by realising they needed to move online with their own business directory Yell.com. They also started offering PPC (pay-per-click) advertising as a ‘service’ using Google AdWords.

This may seem like a natural progression for a company like Yell to offer online advertising listings – though it doesn’t mean they’re any good at it!
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Google AdWords mistakes you might not even know you’re making

Posted on December 8, 2016 under PPC, SEM

I’ve trained a lot of local companies in Google AdWords in recent months. Some of them come to me as total AdWords newbies that are doing it themselves. Others have paid an agency or freelancer to develop and manage their campaign.

No matter what level of experience, there are some common costly mistakes being made both by newbies and surprisingly by experienced agencies/freelancers – even, dare I say it, Google Specialists!

What are the Most Common & Costly AdWords Mistakes I see?

One of the biggest mistakes I see is blowing parts of the budget on totally irrelevant terms. This is easier to do than you think!
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Learninbound & the future of SEO

Posted on August 2, 2016 under SEO

If you’re involved in Digital Marketing and you haven’t been to Learninbound then you need to put this event in your diary. Learninbound is a super digitial marketing event. The calibre of last week’s speakers was remarkable. Larry Kim responsible for billions of pounds of Google AdWords spend was the highlight.

The line up included 3 speakers included Larry Kim, Backlinko and Joanna Lord. The venue was central dublin in a very cool venue (the Academy) with free bar, and the sound was excellent. DigitalDNA are you listening? Unfortunately/fortunately I was driving so took lots in and didn’t miss a word. Tickets prices were fairly reasonable.
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Michael Wall

Michael Wall is an experienced SEO based in Belfast N.Ireland currently running his own SEO Agency.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 923383 or use the contact form.

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