Well according to Yell’s advertising literature 90% of their customers considered their advert to be good value for money.
Unfortunately that’s not my experience. I may as well have rolled it up and smoked it!
It’s been at least 6 months since I took out advertising in the Yellow Pages and just to let you know that I got a second call last week. So 2 calls in 6 months for a £400+ relevant ad (designed by Yell) with the first being a service I didn’t even offer isn’t the best value for money by anybody’s standards. There has been a few other inquiries but they have all been for work experience.
Incidentally the second caller wanted a comparison quote, he was making his way through all the listings.
If it goes the way it’s been going and I don’t get a rush of unexpected calls then that’ll work out at £100+ per call. If only it had even been 3 or 4 genuine calls a month then I’d have settled for that.
In the last couple of weeks I’ve been running a Google Adwords campaigns and for a fraction of those costs have had plenty of leads. Time will tell whether they convert or not though it does seem a good advertising model for some types of businesses.
One of the motivating factors in taking out an ad was the credibility issue though next year I don’t think I’ll bother with the Yellow Pages and instead spend that revenue on online advertising. It’s been a lesson learnt but one I’m happy to share.
If anyone can give any reasons to advertise in the Yellow Pages for ‘Internet Web Design’ or has any success stories or opinions then I’m all ears.
