A Review of Google SearchPosted on December 27, 2013 under SEO
Here’s a quick review of some (obviously not all) important events over the last couple of years, and the odd link with advice. If there’s anything you think I should have covered then please add them in the comments section.
2011 & 2012 – Google Strikes Back
Following on from 2011 and the release of Panda, 2012 was certainly a turbulent year in search. The Penguin & Top Heavy updates caused mayhem and caused huge traffic drops to those affected sites.
April 2012 saw Google release Penguin that targeted over optimised websites with a heavy reliance on the similar keyword anchor text links, an over optimised structure and poor quality links.
The Top Heavy Alorigthm update of Jan 2012 affected sites with too many banner ads above the fold and little content. Monetizing websites with banner ads just got riskier.