SEO Belfast

Not everything you read about SEO is gospel truth, far from it. There’s so much information on blogs and forums that clearly isn’t true or is written with an agenda. Below are my SEO Myths based on working on personal and client projects.

1. Rankings Don’t Matter

I’ve seen this quite a lot over the last number of years, it tends to go along the lines of ‘rankings don’t matter, it’s conversions that are all important‘.

Surely higher rankings with a better conversion rate is the target?
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Linking Google Webmaster Tools with your website is an absolute must. Aside from the software being free, other perks include the ability for webmasters and site owners to ensure that they’re running a healthy and well optimised website.

If you’re a small business on a budget, Webmaster Tools offers the same value and more as other commercial SEO tools – but you just need to know what to do with the data in your interface to make the most of it.

In this article, I’m going to highlight the most important characteristics of Webmaster Tools that will benefit the small business.
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