SEO Belfast

Below are two screenshots showing a comparison of last year compared to this year. This year for Shopping Ads it’s almost all eBay. In this market eBay is aggressively bidding on all the shopping ads and those businesses that are just running Google Adwords without an eBay strategy are getting significantly less traffic than last year.

2014

2013

What is noticeable having looked at the products on eBay, and the ones that are showing up in the Ads, is that they are much cheaper to buy (particularly as a single item, though if you buy multiple labels they may not be), and certainly of poorer quality.

With eBay swamping some Shopping Ads if you’re not selling through eBay, then it might be time to reconsider.

This is quite annoying, every Google Analytics account I look in has referral spam from Kambasoft.com, Semalt.com, youtube-downloader.savetubevideo.com and one or two others.

Log into your Google Analytics account, if you’re running the universal ‘analytics.js‘ version of Google’s tracking code click on ‘Admin > Property > Tracking Info > Referral Exclusion List’

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