SEO Belfast

Yell used to be one of the best options to advertise your business with back in the 80s and 90s with their Yellow Pages. The big yellow book was the first stop when people where looking for businesses.

The internet exploded out of the traps in the early 2000s and the Yellow Pages began to lose out to cheaper, measurable online marketing. They ‘adapted’ by realising they needed to move online with their own business directory Yell.com. They also started offering PPC (pay-per-click) advertising as a ‘service’ using Google AdWords.

This may seem like a natural progression for a company like Yell to offer online advertising listings – though it doesn’t mean they’re any good at it!
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I’ve trained a lot of local companies in Google AdWords in recent months. Some of them come to me as total AdWords newbies that are doing it themselves. Others have paid an agency or freelancer to develop and manage their campaign.

No matter what level of experience, there are some common costly mistakes being made both by newbies and surprisingly by experienced agencies/freelancers – even, dare I say it, Google Specialists!

What are the Most Common & Costly AdWords Mistakes I see?

One of the biggest mistakes I see is blowing parts of the budget on totally irrelevant terms. This is easier to do than you think!
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