Why Using Yell for AdWords Should Come with a Health RiskPosted on December 29, 2016 under PPC
Yell used to be one of the best options to advertise your business with back in the 80s and 90s with their Yellow Pages. The big yellow book was the first stop when people where looking for businesses.
The internet exploded out of the traps in the early 2000s and the Yellow Pages began to lose out to cheaper, measurable online marketing. They ‘adapted’ by realising they needed to move online with their own business directory Yell.com. They also started offering PPC (pay-per-click) advertising as a ‘service’ using Google AdWords.
This may seem like a natural progression for a company like Yell to offer online advertising listings – though it doesn’t mean they’re any good at it!
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