SEO Thoughts May 2015
Posted on May 30, 2015 under analytics, PPC, SEOGoogle Adwords v Google Adwords Express
Below is a quick comparison table I’ve drawn up between Google Adwords Express & Google Adwords.
| Google Adwords Express | Google Adwords |
|---|---|
| Easy to setup and admin | Much harder learner curve, much more complex, and ever changing |
| Automated Management, enter your service and service area and Google will get things up and running for you | You choose your own keywords, set bid prices and structure your account, you adjust bids, deal with quality score issues, poor performing keywords and ads. |
| Google Analytics stats and figures aren’t impressive | Google Adwords has better integration with Google Analytics and can give you a clearer picture of what Adwords visitors do on the website |
| Reporting is simple | Detailed reporting, you can drill down into everything |
| Adwords Express doesn’t support the advanced features that Google Adwords does. | Google Adwords allows to you use many of the more advanced features.
For instance you can run callouts & site links that many of your competitors are running. Remarketing and advanced advertising formats are available (read what remarketing is). Google Adwords support Youtube ads. |
Google Adwords Express may work for small businesses without the time and knowledge who want to run ads, but if you’re running campaigns spending hundreds of pounds a month, and your competitors are running Google Adwords campaigns with all the features then it is certainly worth considering running the full package even if that involves hiring a Google Adwords professional. You’ll need to look at your costs to see if it’s justified.
