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SEO Thoughts May 2015

Posted on May 30, 2015 under analytics, PPC, SEO

Google Adwords v Google Adwords Express

Below is a quick comparison table I’ve drawn up between Google Adwords Express & Google Adwords.

Google Adwords Express Google Adwords
Easy to setup and admin Much harder learner curve, much more complex, and ever changing
Automated Management, enter your service and service area and Google will get things up and running for you You choose your own keywords, set bid prices and structure your account, you adjust bids, deal with quality score issues, poor performing keywords and ads.
Google Analytics stats and figures aren’t impressive Google Adwords has better integration with Google Analytics and can give you a clearer picture of what Adwords visitors do on the website
Reporting is simple Detailed reporting, you can drill down into everything
Adwords Express doesn’t support the advanced features that Google Adwords does. Google Adwords allows to you use many of the more advanced features.

For instance you can run callouts & site links that many of your competitors are running.

Remarketing and advanced advertising formats are available (read what remarketing is).

Google Adwords support Youtube ads.

Google Adwords Express may work for small businesses without the time and knowledge who want to run ads, but if you’re running campaigns spending hundreds of pounds a month, and your competitors are running Google Adwords campaigns with all the features then it is certainly worth considering running the full package even if that involves hiring a Google Adwords professional. You’ll need to look at your costs to see if it’s justified.

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Google Adwords & Analytics Training

Posted on April 4, 2015 under analytics, PPC, SEO

I’m happy to be tutoring the ‘Introduction to Google Adwords and Google Analytics’ training course on the following 2015 dates.

1st April (Completed)
13th May
8th July
9th Sept
4th Nov

The training sessions will have a maximum of 6 and will take place at the BigRockDesigns training suite at the Wellington Park Business Centre on the Malone Road.
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Win a Tailored SEO Training Course

Posted on December 11, 2014 under analytics, PPC, SEO

At the moment I’m training a small business owner and it’s one of the most satisfying aspects of the job, so in true festive spirit I’m giving away a tailored training course for any Belfast company that wants to get to grips with SEO, PPC, Google Analytics & Email Marketing in 2015.

Just pop your name in the comments below, or send me an email.

There’ll be 8 hours custom training, tailored to your market and your website.

Winner will be picked randomly, and named on the 23rd Dec 2014.
Training will be arranged at my office, 1 to 1 training, and must be completed January / February 2014.

(Just a quick update: The winner will be picked at 5 o’clock, and I’ll email them & post their name here. Still plenty of time to enter.)

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Referral Spam in Google Analytics

Posted on August 13, 2014 under analytics, SEO

This is quite annoying, every Google Analytics account I look in has referral spam from Kambasoft.com, Semalt.com, youtube-downloader.savetubevideo.com and one or two others.

Log into your Google Analytics account, if you’re running the universal ‘analytics.js‘ version of Google’s tracking code click on ‘Admin > Property > Tracking Info > Referral Exclusion List’
Google Analytics Referal Exclusion List
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Michael Wall

Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 923383 or use the contact form.

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