Archive for the ‘SEM’ Category



Google AdWords mistakes you might not even know you’re making

Posted on December 8, 2016 under PPC, SEM

I’ve trained a lot of local companies in Google AdWords in recent months. Some of them come to me as total AdWords newbies that are doing it themselves. Others have paid an agency or freelancer to develop and manage their campaign.

No matter what level of experience, there are some common costly mistakes being made both by newbies and surprisingly by experienced agencies/freelancers – even, dare I say it, Google Specialists!

What are the Most Common & Costly AdWords Mistakes I see?

One of the biggest mistakes I see is blowing parts of the budget on totally irrelevant terms. This is easier to do than you think!
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How to Rent a House Cheaply Online

Posted on May 12, 2012 under General, SEM

Need to rent a house without the high costs of an Estate Agent?

If you’re looking for cheaper online alternatives to try and rent your house, here’s my own case study that might give you a few ideas.

Rather than pay £400 plus for a local estate agent (that’s what it’s cost me in the past), albeit that they’ve been very good, I decided to try and rent a house myself online as cheaply and quickly as possible.

13-weston-drive
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Google Adwords Rip-Off

Posted on May 29, 2009 under SEM

Every business wants a 1st place ranking on Google. More leads and more business, what business wouldn’t be tempted by that.

Before Google’s advertising program ‘Adwords’ appeared on the scene, creating a Google friendly website and targeting the free organic listing was the only option. In stepped Adwords, this offered businesses the opportunity for a page 1 ranking in no time at all, albeit a paid option.
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Over 30 ways to promote your NI Business

Posted on April 4, 2009 under SEM

Here’s a few suggestions on how to market your business online. All these strategies might not suit your business but hopefully it’ll give you one or two ideas on how to strengthen your online profile and generate more business. Most of them should be fairly easy to understand.
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Google Adwords Mistakes

Posted on August 22, 2008 under SEM

Here’s a list of Adwords mistakes I’ve made, no doubt these are common Adwords mistakes that many people make at the beginning. They can eat away at your budget, bring poor PPC results and end with you giving up Adwords all together.
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Get your Business on Google in minutes

Posted on April 23, 2008 under SEM

Google Adwords is a Pay Per Click advertising program. It allows you to advertise your service or product on Google. Sign up for a Google Adwords account, pay the small activation fee and you could have your website on the first page of Google in no time at all. continue reading this post »

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10 Reasons to use Pay Per Click

Posted on February 28, 2008 under SEM

If you’re a business in Northern Ireland then here’s 10 Reasons to use PPC (Pay Per Click) and in particular Google Adwords for your business. If you’ve got a website and you need more clients, leads and sales then chances are Pay Per Click advertising can provide a cost effective form of online marketing. If you’ve haven’t got a website then it’s time you got one.
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Michael Wall

Michael Wall is an experienced SEO based in Belfast N.Ireland currently running his own SEO Agency.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 923383 or use the contact form.

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