Google’s New 3 Pack for Local Listings

Google seems to have rolled out a new look and layout for local listings and cut the 7 pack down to a 3 pack.

The last few months or so I’ve noticed Google has been experimenting with a different look and layout for local listings. It now seems they have rolled this out across the board. vets Belfast 3 pack

Compare and contrast the screenshots below. The 1st screenshot below is how the local results where recently displayed, the remainder show the new 3 pack style.

Google My Business 7 pack

A Local Search for ‘Web Design’

3 pack listings Google local

A Local Search for ‘Wedding Photographer’

3 pack Google My Business listings

A Local Search for ‘Dentists Belfast’

dentist belfast 3 pack

The results for ‘chip shops Belfast’ is a slight variation of the new layout. It’s a 3 pack result, though has a picture rather than the directions and website links. None of the listings have websites.

chip shops 3 pack

It’s also noticeable that the Google+ link has disappeared. So why the change? My money is on making room for paid local listings and testing out a new layout for this. The tweet from @dr_pete backs this up and as he suggests it’s a ‘potential game changer’. Watch this space.

Also, if you were in the 7 pack, but no longer feature, you may need to consider Google Adwords to make up any traffic shortfalls. Job done Google!

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Michael Wall

Michael Wall is an experienced SEO based in Belfast N.Ireland currently running his own SEO Agency.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 923383 or use the contact form.

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