Yellow Pages not delivering

Posted on February 2, 2007 under General

Well since I took out a 1/4 column inch Yellow Pages ad for a king’s ransom of £400+ in the ‘Internet Web Design’ section in November (3 months ago) there’s been one business related phone call.

The salesmen had quoted an average of 18-20 per month for that particular section, and even though I had taken this with a pinch of salt the difference is hard to believe.

A couple of weeks after the books were delivered ‘Talkback’ discussed people’s experiences with Yellow Pages. Many of the advertisers were more than disappointed that many of the books were not being properly distributed.

In my case it looks like they have not only been poorly distributed but that the amount of traffic looking for design isn’t as big as Yellow Pages salesmen would have you believe. The ad was designed by Yellow Pages staff so I presume they knew what they were doing and can’t blame it on a poorly pitched design.

And just to let you know the inquiry didn’t relate to a service that I offered!

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Web Business in N.Ireland

Posted on February 1, 2007 under General

It’s about time I got a blog up and running so here goes.

Over the last 7 to 8 years having built Codefixer and a whole host of other websites I’ve gained valuable experience in web design, development, internet marketing, e-commerce and running an online business.

Hopefully this blog will give other small to medium sized businesses particulary within N.Ireland ideas on how they can promote and run a successful online business.

It’ll also give me an opportunity to sound off about poor quality websites, the overall failure of the business community to really utilize the web as a business tool and other pet hates.



Michael Wall

Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 923383 or use the contact form.

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