Without a mobile strategy, you’ll be left behind. According to Search Engine Journal 1 in 4 searches is being made on a mobile device, though from a quick look over in analytics this varies considerably from site to site and market to market. Nevertheless, how should you capitalise on the ever increasing popularity of mobile search?
Everyone owns a mobile device nowadays, and many of you reading this will be doing so on a phone or on a tablet; for some, a tablet may be your first choice device for browsing the web, communicating, absorbing online video, reading for pleasure, or any online activity. We’ve truly gone mobile mad. Why? Convenience, practicality, and usability.
Now, 91% of everyone currently on the earth owns a mobile phone, and 72% of tablet users are making purchases online on their tablets on a regular basis (according to research by AF-Studio.pl and Super Monitoring).
Who’s doing it?
So, while mobile is booming, what is your company doing to incorporate mobile into your marketing?
If you’re still failing to integrate mobile into your marketing, you are ignoring a significant portion of the market that your competitors will be snatching up.
Almost 50% of all enterprises include defined mobile strategies as part of their marketing plan. 81% have said that mobiles have affected how they run things on a fundamental level.
Also in this study, Conducted by IBM, 90% of enterprises aim to engage with their audience, inform customers, employees, and grow their business by optimising their mobile experience as part of their overall marketing strategy.
There are no excuses to put it off any longer as there are many easy and affordable ways to optimise for mobile search, available to businesses with any marketing budget. Whether you’re already considering mobile in your strategies or not, the following tips will make sure you’re optimising effectively in the mobile environment.
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