SEO Belfast

I can across a few screenshots I had taken over the last couple of years, so I thought I’d just show a timeline of the changing nature of Google’s search and the danger of just relying on your ‘FREE’ organic traffic to keep on delivering and improving.

Nov 2011

Below you can see the organic listings, with a number of Pay Per Click ads at the top. Great if you’re top of the pile in the organic listings. There’s also shopping results just below the 2 organic listings.

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Is Checking Keywords a Waste of Time?

For a number of years I didn’t regularly check a large number of keywords for clients. I’d usually dip in and check a few keywords manually to see how things were going. Religiously checking keywords always seems too time consuming, and for smaller projects, regularly looking and studying keywords was time that could be spent building authority.
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How to Get a New Website Indexed Very Quickly With Google Webmaster Tools

This took Google about 2 or so hours to index 40 or so pages for a small business website.
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The last couple of years has seen Google on the offensive against low quality sites and low quality links.

The algorithm updates have come think and fast, and wiped out money earning sites, businesses and pushed many towards more stable but costly traffic such as pay per click.

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End of last week Matt Cutts tweeted about an Exact Match Update targeted at low quality exact match domains.

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This time last year I was asked to do some web development work on a website that needed a bit of TLC, the budget wasn’t there for SEO and the client wasn’t interested. The website had no links, and the on site SEO was poor with the page titles lacking any keywords or regional terms.
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If you could tell Google which links you don’t want included in its ranking calculations, would you? Have you created links or had links suddenly appear that you wish weren’t there? Has an SEO company that you hired built a bunch of nastly looking links? Well, Google has announced that there may soon be a solution: A disavow tool.

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Just a quick plug to all of those that are involved in Internet Marketing in some shape or form and from Belfast and beyond.

Kevin has organised a Conversion Thursday Event

Conversion Thursday Belfast – 28th June 2012
June 28, 2012 at 6:30 PM – 9:00 PM
The MAC, Belfast

The event is all about CRO (Conversion Rate Optimisation).
The goal of the event is to get people together who can network and learn more about conversion optimisation.

Sign up here http://linkd.in/JqqMbh

Need to rent a house without the high costs of an Estate Agent?

If you’re looking for cheaper online alternatives to try and rent your house, here’s my own case study that might give you a few ideas.

Rather than pay £400 plus for a local estate agent (that’s what it’s cost me in the past), albeit that they’ve been very good, I decided to try and rent a house myself online as cheaply and quickly as possible.

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I’m old enough to remember the classic P-P-Pick up a penguin ads, but Google’s Penguin Update hasn’t been funny for alot of webmasters and SEO’s.

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