Don’t Just Rely On Your Organic Traffic

Posted on June 1, 2013 under PPC, SEO

I can across a few screenshots I had taken over the last couple of years, so I thought I’d just show a timeline of the changing nature of Google’s search and the danger of just relying on your ‘FREE’ organic traffic to keep on delivering and improving.

Nov 2011

Below you can see the organic listings, with a number of Pay Per Click ads at the top. Great if you’re top of the pile in the organic listings. There’s also shopping results just below the 2 organic listings.

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Is Checking Keywords a Waste of Time

Posted on April 23, 2013 under SEO

Is Checking Keywords a Waste of Time?

For a number of years I didn’t regularly check a large number of keywords for clients. I’d usually dip in and check a few keywords manually to see how things were going. Religiously checking keywords always seems too time consuming, and for smaller projects, regularly looking and studying keywords was time that could be spent building authority.
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Get a New Website Indexed Quickly

Posted on April 12, 2013 under SEO

How to Get a New Website Indexed Very Quickly With Google Webmaster Tools

This took Google about 2 or so hours to index 40 or so pages for a small business website.
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Panda, Penguin, Top Heavy, Confused?

Posted on December 11, 2012 under SEO

The last couple of years has seen Google on the offensive against low quality sites and low quality links.

The algorithm updates have come think and fast, and wiped out money earning sites, businesses and pushed many towards more stable but costly traffic such as pay per click.

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So it was Panda Afterall

Posted on October 5, 2012 under SEO

End of last week Matt Cutts tweeted about an Exact Match Update targeted at low quality exact match domains.

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Does the Page Title Age Affect Rankings?

Posted on September 29, 2012 under local search, SEO

This time last year I was asked to do some web development work on a website that needed a bit of TLC, the budget wasn’t there for SEO and the client wasn’t interested. The website had no links, and the on site SEO was poor with the page titles lacking any keywords or regional terms.
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Google to Disavow Links?

Posted on September 20, 2012 under SEO

If you could tell Google which links you don’t want included in its ranking calculations, would you? Have you created links or had links suddenly appear that you wish weren’t there? Has an SEO company that you hired built a bunch of nastly looking links? Well, Google has announced that there may soon be a solution: A disavow tool.

Bings Disavow Links Tool
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Conversion Thursday Belfast

Posted on May 27, 2012 under Events, General

Just a quick plug to all of those that are involved in Internet Marketing in some shape or form and from Belfast and beyond.

Kevin has organised a Conversion Thursday Event

Conversion Thursday Belfast – 28th June 2012
June 28, 2012 at 6:30 PM – 9:00 PM
The MAC, Belfast

The event is all about CRO (Conversion Rate Optimisation).
The goal of the event is to get people together who can network and learn more about conversion optimisation.

Sign up here

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How to Rent a House Cheaply Online

Posted on May 12, 2012 under General, SEM

Need to rent a house without the high costs of an Estate Agent?

If you’re looking for cheaper online alternatives to try and rent your house, here’s my own case study that might give you a few ideas.

Rather than pay £400 plus for a local estate agent (that’s what it’s cost me in the past), albeit that they’ve been very good, I decided to try and rent a house myself online as cheaply and quickly as possible.

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How to P-P-Pick Up a Penguin Penalty

Posted on May 6, 2012 under SEO

I’m old enough to remember the classic P-P-Pick up a penguin ads, but Google’s Penguin Update hasn’t been funny for alot of webmasters and SEO’s.


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Michael Wall

Michael Wall is an experienced SEO based in Belfast N.Ireland currently running his own SEO Agency.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 923383 or use the contact form.

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