You can literally lose hours looking for information on a particular topic, hunting for link prospects, a particular type of file, or a certain type of website. You’ll not only have to sift through spam and odd entries that don’t fit the query, but sometimes a normal query just isn’t refined enough to give you what you’re looking for right from the start.
That’s where advanced search operators and combinations come in handy.
When local businesses want to get noticed, what’s the best method? SEO, Social Media, Adwords? Other platforms such as Yelp and Yellow Pages have also shown promise and been generating a substantial amount of traffic. So much so, Google recently decided to take its local results one-step further and attempt to take a chunk out of the Yellow Pages’ profits at the same time. continue reading this post »
Believe it or believe it not, it’s fairly easily to kill your Search Engine Rankings albeit accidentally, and even the most experienced web masters do it.
There’s no doubt that having a bunch of SEO Tools and plugins won’t make you an expert SEO. SEO is an ongoing, time consuming process of testing, more testing, and analysis and tools won’t make up for a lack of knowledge and inexperience.
Working on multiple sites and trying to do everthing manually just takes too much time, so below are some of the tools, websites and software I use to speed up the process and make life that little bit easier.
These tools concentrate more on the analysis side of things rather than the creativity side where software and tools are obviously lacking. continue reading this post »
Local Search well and truly arrived with the introduction of the ’10 pack’ listing. At Search Engine Strategies at the start of this year (2009) it was the anniversary of the rollout of this feature in the UK.
The recent addition of a dashboard highlighted Google’s commitment to local search and it’s ever increasing importance.
Duplicate content can be a proper nightmare. The Canonical Link Element was introduced to help webmasters and site owners stop duplicate urls from getting indexed in Google.
Matt Cutt’s talks about the Canonical Link Element in the following video and blogged about it here.
Google anounced the new dashboard back in June and now at last it looks like it’s been rolled out for the UK and Northern Ireland results.
If you haven’t signed up for a Local Business Account now’s the time to go ahead and do it. If you’ve already got an account log in and you’ll see a ‘view report’ link. Just click on the link and you’ll see the dashboard.
According to an article on Wikipedia, Google won’t index a linked-to page from a nofollow link. So strictly speaking if a website isn’t indexed in Google and I make a comment on a nofollow blog that comment and nofollow link to my website shouldn’t cause my site to get indexed. continue reading this post »
Just how important is an attractive design and an easy to navigate layout to the success of your online business?
Well here’s a before and after case study that might just help you make your mind up. It’s only a short time frame comparison but it was significant so I thought I’d post it. continue reading this post »
