Search Operators for SEO Linkbuilding

Posted on July 19, 2010 under SEO

You can literally lose hours looking for information on a particular topic, hunting for link prospects, a particular type of file, or a certain type of website. You’ll not only have to sift through spam and odd entries that don’t fit the query, but sometimes a normal query just isn’t refined enough to give you what you’re looking for right from the start.

That’s where advanced search operators and combinations come in handy.

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Selling Paid Links Can Sink Your Business

Posted on June 20, 2010 under SEO

Here’s a quick cautionary tale on why selling paid links from your main site can sink your online search engine rankings faster than the titanic.

RMS Titanic (Credits)
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Enhanced Listings in Local Search

Posted on March 10, 2010 under local search

When local businesses want to get noticed, what’s the best method? SEO, Social Media, Adwords? Other platforms such as Yelp and Yellow Pages have also shown promise and been generating a substantial amount of traffic. So much so, Google recently decided to take its local results one-step further and attempt to take a chunk out of the Yellow Pages’ profits at the same time.
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How to Kill your Search Engine Rankings

Posted on February 5, 2010 under SEO

Believe it or believe it not, it’s fairly easily to kill your Search Engine Rankings albeit accidentally, and even the most experienced web masters do it.

no index drop in serps
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SEO Software, Tools and Websites

Posted on December 30, 2009 under SEO

There’s no doubt that having a bunch of SEO Tools and plugins won’t make you an expert SEO. SEO is an ongoing, time consuming process of testing, more testing, and analysis and tools won’t make up for a lack of knowledge and inexperience.

Working on multiple sites and trying to do everthing manually just takes too much time, so below are some of the tools, websites and software I use to speed up the process and make life that little bit easier.

These tools concentrate more on the analysis side of things rather than the creativity side where software and tools are obviously lacking.
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7 pack and Google Local Listings Ads

Posted on October 27, 2009 under local search

Local Search well and truly arrived with the introduction of the ’10 pack’ listing. At Search Engine Strategies at the start of this year (2009) it was the anniversary of the rollout of this feature in the UK.

The recent addition of a dashboard highlighted Google’s commitment to local search and it’s ever increasing importance.

The screenshot below is from a short article I wrote on the adding your business to Local Business center.

10 pack listing on Google Local
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Canonical Link Element Mistakes

Posted on October 17, 2009 under SEO

Duplicate content can be a proper nightmare. The Canonical Link Element was introduced to help webmasters and site owners stop duplicate urls from getting indexed in Google.

Matt Cutt’s talks about the Canonical Link Element in the following video and blogged about it here.

So how does Google treat Canonical Mistakes?

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Google Local Business Dashboard

Posted on October 4, 2009 under SEO

Google anounced the new dashboard back in June and now at last it looks like it’s been rolled out for the UK and Northern Ireland results.

If you haven’t signed up for a Local Business Account now’s the time to go ahead and do it. If you’ve already got an account log in and you’ll see a ‘view report’ link. Just click on the link and you’ll see the dashboard.

Google Local Dashboard Activity
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Does Google Index the Linked-to Page

Posted on September 17, 2009 under SEO

According to an article on Wikipedia, Google won’t index a linked-to page from a nofollow link. So strictly speaking if a website isn’t indexed in Google and I make a comment on a nofollow blog that comment and nofollow link to my website shouldn’t cause my site to get indexed.
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Bounce Rates Before and After

Posted on July 29, 2009 under SEO

Just how important is an attractive design and an easy to navigate layout to the success of your online business?

Well here’s a before and after case study that might just help you make your mind up. It’s only a short time frame comparison but it was significant so I thought I’d post it.
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Michael Wall

Michael Wall is an experienced SEO based in Belfast N.Ireland currently running his own SEO Agency.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 923383 or use the contact form.

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