Enhanced Listings in Local Search

Posted on March 10, 2010 under local search

When local businesses want to get noticed, what’s the best method? SEO, Social Media, Adwords? Other platforms such as Yelp and Yellow Pages have also shown promise and been generating a substantial amount of traffic. So much so, Google recently decided to take its local results one-step further and attempt to take a chunk out of the Yellow Pages’ profits at the same time.
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How to Kill your Search Engine Rankings

Posted on February 5, 2010 under SEO

Believe it or believe it not, it’s fairly easily to kill your Search Engine Rankings albeit accidentally, and even the most experienced web masters do it.

no index drop in serps
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SEO Software, Tools and Websites

Posted on December 30, 2009 under SEO

There’s no doubt that having a bunch of SEO Tools and plugins won’t make you an expert SEO. SEO is an ongoing, time consuming process of testing, more testing, and analysis and tools won’t make up for a lack of knowledge and inexperience.

Working on multiple sites and trying to do everthing manually just takes too much time, so below are some of the tools, websites and software I use to speed up the process and make life that little bit easier.

These tools concentrate more on the analysis side of things rather than the creativity side where software and tools are obviously lacking.
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7 pack and Google Local Listings Ads

Posted on October 27, 2009 under local search

Local Search well and truly arrived with the introduction of the ’10 pack’ listing. At Search Engine Strategies at the start of this year (2009) it was the anniversary of the rollout of this feature in the UK.

The recent addition of a dashboard highlighted Google’s commitment to local search and it’s ever increasing importance.

The screenshot below is from a short article I wrote on the adding your business to Local Business center.

10 pack listing on Google Local
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Canonical Link Element Mistakes

Posted on October 17, 2009 under SEO

Duplicate content can be a proper nightmare. The Canonical Link Element was introduced to help webmasters and site owners stop duplicate urls from getting indexed in Google.

Matt Cutt’s talks about the Canonical Link Element in the following video and blogged about it here.

So how does Google treat Canonical Mistakes?


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Google Local Business Dashboard

Posted on October 4, 2009 under SEO

Google anounced the new dashboard back in June and now at last it looks like it’s been rolled out for the UK and Northern Ireland results.

If you haven’t signed up for a Local Business Account now’s the time to go ahead and do it. If you’ve already got an account log in and you’ll see a ‘view report’ link. Just click on the link and you’ll see the dashboard.

Google Local Dashboard Activity
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Does Google Index the Linked-to Page

Posted on September 17, 2009 under SEO

According to an article on Wikipedia, Google won’t index a linked-to page from a nofollow link. So strictly speaking if a website isn’t indexed in Google and I make a comment on a nofollow blog that comment and nofollow link to my website shouldn’t cause my site to get indexed.
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Bounce Rates Before and After

Posted on July 29, 2009 under SEO

Just how important is an attractive design and an easy to navigate layout to the success of your online business?

Well here’s a before and after case study that might just help you make your mind up. It’s only a short time frame comparison but it was significant so I thought I’d post it.
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Google Adwords Rip-Off

Posted on May 29, 2009 under SEM

Every business wants a 1st place ranking on Google. More leads and more business, what business wouldn’t be tempted by that.

Before Google’s advertising program ‘Adwords’ appeared on the scene, creating a Google friendly website and targeting the free organic listing was the only option. In stepped Adwords, this offered businesses the opportunity for a page 1 ranking in no time at all, albeit a paid option.
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Google SEO Site Review

Posted on May 21, 2009 under SEO

Doon kindly requested if he could take me up on the free credit crunch offer and I was only to happy to take a look at his site and go through a list of recommendations. Thankfully he agreed to me listing my recommendations on the site.

Obviously it’s the building blocks rather than a very comprehensive report with all the trade secrets thrown in, but there are plenty of suggestions here for Doon to get to work on.

The site in question is www.kissweddingmovies.com
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Michael Wall

Michael Wall is an experienced SEO based in Belfast N.Ireland currently running his own SEO Agency.

Michael Wall is available for Internet Marketing, Google Adwords PPC and SEO work. Please call Belfast 02890 923383 or use the contact form.

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