SEO Belfast

Every business wants a 1st place ranking on Google. More leads and more business, what business wouldn’t be tempted by that.

Before Google’s advertising program ‘Adwords’ appeared on the scene, creating a Google friendly website and targeting the free organic listing was the only option. In stepped Adwords, this offered businesses the opportunity for a page 1 ranking in no time at all, albeit a paid option.
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Doon kindly requested if he could take me up on the free credit crunch offer and I was only to happy to take a look at his site and go through a list of recommendations. Thankfully he agreed to me listing my recommendations on the site.

Obviously it’s the building blocks rather than a very comprehensive report with all the trade secrets thrown in, but there are plenty of suggestions here for Doon to get to work on.

The site in question is www.kissweddingmovies.com
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Buy a domain name, build a website, promote your business online and get lots of new business through Google. Sounds relatively straightforward.

No doubt you and your webmaster have drawn up a checklist of things to do before going live with your website.

Well here’s one bit of cautionary advice that doesn’t crop up as much as it might. Make sure you check the history of your domain name.
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Here’s a few suggestions on how to market your business online. All these strategies might not suit your business but hopefully it’ll give you one or two ideas on how to strengthen your online profile and generate more business. Most of them should be fairly easy to understand.
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A client comes to me and says “I run a furniture business here on the Irish border. I’m actually thinking of registering a .ie, .uk and the .com, so that way I’ve covered every market, every search engine (google.ie, google.co.uk and google.com) and to save work load I’ll keep the content same on all sites.”
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I noticed that when I searched on Google for keyword terms related to a client’s website, the ‘10 pack’ results that appear when Google believes it’s a ‘local search’ were correctly showing the client’s website. When I did a few more searches on other relevant terms it would show the client’s name (spelt slightly differently with a spacing in the company title) with the same address but different telephone numbers, and a different website address.
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Here’s a quick list of a few tools that got a mention during the sessions from day 3 of Search Engine Strategies 2009.
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Every other email I get sent is from an SEO company promising the earth. Every other telephone call seems to be from the same company. Every business forum has the ‘I run one site’ SEO expert posting do-it-yourself SEO tips, or the standard SEO company offering to promote your site for as little as £100.

No bloody wonder everyone is confused. I remember one of the first things my last client asked was, can anyone do SEO? Believe me, it’s harder and more time consuming than you might think especially in tougher markets.
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Here’s a one time credit crunch offer for small to medium sized business in Belfast that have an underperforming website. I’m offering FREE consultation on the 1st three businesses that want their site reviewed.
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Google reckons the Belfast Telegraph website is harmful for your computer!

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