Is eBay dominating your Google Shopping Ads

Below are two screenshots showing a comparison of last year compared to this year. This year for Shopping Ads it’s almost all eBay. In this market eBay is aggressively bidding on all the shopping ads and those businesses that are just running Google Adwords without an eBay strategy are getting significantly less traffic than last year.

2014

google shopping for wine labels 2014

2013

organic-with-pla-centre

What is noticeable having looked at the products on eBay, and the ones that are showing up in the Ads, is that they are much cheaper to buy (particularly as a single item, though if you buy multiple labels they may not be), and certainly of poorer quality.

With eBay swamping some Shopping Ads if you’re not selling through eBay, then it might be time to reconsider.



3 Responses to “Is eBay dominating your Google Shopping Ads”

  1. Jordan McClementsNo Gravatar Says:

    I’ve noticed this too in a number of niches.
    Google Shopping definitely takes price into account when deciding which products to show more prominently (probably because of the increased CTR when people think they are getting a bargain).
    It’s worth experimenting with your own prices and bids in your Google Shopping campaign, but I think it will be very hard to compete against eBay in some niches, and it certainly makes a mockery of the study brought out by eBay not so long ago saying that paid search was not worth bothering with!

  2. Jordan McClementsNo Gravatar Says:

    And maybe Google need to rethink their strategy on this one. If the vast majority of Google shopping traffic ends up going to eBay this has to be a bad thing for Google and all their small and medium sized AdWords customers…

  3. michaelwallNo Gravatar Says:

    Jordan, I think this is an issue that Google need to sort. Why bother bidding on Google Adwords in this case, if eBay are going to bid and dominate with much cheaper and inferior products that are too hard to compete against on price.

Michael Wall

Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.

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