Google now reads text in flash

I’ve never been one for using flash in websites even though I dabbled with it in it’s early days. Don’t get me wrong I would use it now for some effects and decoration, perhaps to give a wow factor, but I wouldn’t use it for a whole site or important aspects of the site including the navigation.

Sites developed in flash tend to score poorly in search engine rankings, how many sites do you see at the top of Google when you trawl the internet?

So it’s interesting that Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites.

There’s plenty of arguments and comments, my opinion for what it’s worth is that I’ll try and stick to semantic HTML code with plenty of content that does return good rankings.

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Michael Wall

Michael Wall is an experienced SEO based in Belfast N.Ireland currently running his own SEO Agency.

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