Mobile Friendly Label in SERPS
I just spotted this label in the organic SERPS while browsing on a mobile.
Notice the ‘mobile friendly’ label beside websites in the screenshot below.
Google may be increasingly turning up the dial on sites it deems mobile friendly, and this will no doubt become a stronger ranking factor.
Click thru rates on sites given the ‘mobile friendly’ label will also doubt improve.
More information can be found at Google’s blog, and there’s a testing tool with feedback on the improvements your site may need to make.
