Thoughts on Google’s Mobile Search Update

So Google as promised started rolling out their mobile algorithm

As yet there has been no widespread panic and I haven’t seen any dramatic changes and this will no doubt take a while to kick in.

Couple of points to note:

“While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”

Will Google sacrifice sites that have great content, simply because they aren’t mobile friendly? It appears from the statement above that mobile won’t be the sole overriding factor, and that non mobile friendly sites may still rank on Google mobile search.

Once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages.

Unlike Penguin or Panda updates that have been run periodically, get your site mobile friendly and any drop that it’s been hit with could be corrected the next time your webpage(s) are crawled and indexed.



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Michael Wall

Michael Wall is an experienced web developer based in Belfast N.Ireland currently running his own web design company.

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